There are three main reasons why a home doesn’t sell : price, marketing and condition.
I want to offer some good advice to home sellers who may be in the market for a new real estate agent.
When interviewing for a new agent, find out what kind of marketing plan they offer and what they focus the majority of their marketing efforts on — print ads, internet, mailings? Remember, the majority of buyers, over 90% according to the National Association of Realtors®, find their listings online.
What kind of presence will your home have online? Do they take their own pictures? Most agents do; ask for a sample of their three most recent listings to see what kind of pictures they take. How many pictures do they have available for buyers to view? Great pictures get showings, and the more the better! Do they offer virtual tours of the property? Curbside information via text to a potential buyer’s smart phone?
As the seller you decide the price, but what kind of information are they providing about current market conditions in your area? Are their views on price realistic or are they promising you the sky? After a showing of your property, how will they communicate feedback? How often do they keep in contact with you and how (email, phone call, marketing report)?
Do they have any suggestions for the property such as staging, repair, de-clutter, etc.? Go online and checkout their website, current listings, and blog; see first hand how they market their listings. Do your homework.
Also, pay attention to the questions they are asking you. If your listing previously expired, then they should be interviewing you as well to find out what went right and what went wrong. By doing so they will be able to evaluate the situation better and tweak their marketing plan accordingly…
Thank Kelly Flynn for the information.
Call me today to evaluate your situation and determine how to help you sell your home faster.
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